Micro Betting Is Real-Time Betting on "Micro Events" Within Games
Published on August 24th, 2021 10:04 am ESTWritten By: Dave Manuel
Earlier today, US sports betting giant DraftKings announced that they were signing a deal with micro betting company Simplebet. With the deal, Simplebet's menu of "micro betting" options will be available to DraftKing's customers.
The announcement confused some, who wondered what "micro betting" is, and how it differs from "in-play betting".
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In short - Simplebet uses machine learning and algorithms to offer betting on "micro events" that occur within games.
Let's use an example of a football game to illustrate what micro betting is.
With regular in-play betting, you can wager on who you think will win a game, who will win the next quarter, etc.
With micro betting, you can bet on what will happen on the next play.
For instance - let's say that it is 3rd down with 6 to go. What do you think will be the next play call by the offensive team?
In most cases, this would be a pass. So, Simplebet's odds for the next play might look like this:
Next Play By Offense
Pass, -1200
Run, +800
Simplebet will use their formula to determine the odds for "micro events" such as this in real time, which gives in-play bettors a much larger slate of things to bet on over the course of a game.
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Micro bets give fans more to bet on over the course of a game, plus they dramatically increase the total amount of bets for the sports book.
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I would expect to see DraftKings roll out "micro bets" in time for the upcoming football season.
