Where To Bet on UFC 318

Mixed martial arts is one of the world's fastest growing sports, as the sport has made tremendous inroads into new markets such as Australia, Sweden and Canada over the past decade.

Betting on the UFC has proven to be very popular with sports bettors, as a thorough knowledge of the sport can give a person an advantage over the bookmakers, especially when it comes to preliminary card fights. A gambler with a thorough knowledge of preliminary card fighters can use this information to exploit some pretty wildly priced lines.

There are multiple ways that people can bet on the UFC, including outright winner, round betting and method of finish props.

Lines can move wildly shortly after a fight is announced and during the time between weigh-ins and when the fight takes place. In addition, a fighter's popularity can dramatically swing a line, as evidenced by the tremendous amount of wagering that takes place on every Conor McGregor fight. These are all things to keep in mind when you look to place your bets.

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Gamblers have a wide assortment of different things that they can bet on in a UFC fight, including:

1. Who will win.
2. How long the fight will last.
3. How the fight will end.
4. Which round the fight will end in.
5. Who will land the most significant strikes.

The draw of the UFC is that you really don't know what could happen on any given night, which creates the potential for some very big underdogs winning. This is obviously appealing to gamblers.

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Source: Bet365

Time Stamp: July 10, 2025, 2:00 PM (ET)

Odds Subject to Change

⚖️ Main Event - Max Holloway (1.77) vs Dustin Poirier (2.10)

Holloway enters as a 1.77 favorite, reflecting around a 56% implied chance to win.

Poirier is listed at 2.10, indicating a roughly 48% shot.

This is the trilogy fight. Poirier won the first two. Holloway holds the BMF belt. Poirier has said this will be his final walk to the Octagon. High stakes and history on both sides.

There's narrative here. Momentum versus legacy. Action is expected.

🧠 Co-Main - Roman Kopylov (1.80 est.) vs Paulo Costa (2.15 est.)

Official Bet365 odds not posted yet, but projections from other books suggest Kopylov opens at 1.80 and Costa at 2.15.

Kopylov brings clean technique and forward pressure. Costa offers raw power and unpredictability. Their styles suggest a wild swing in the middle rounds.

This one may be defined by discipline versus danger.

💬 Other Notes

Brendan Allen vs Marvin Vettori is expected to be added to the main card. Lines have not been finalized. Allen is drawing early attention based on form.

Undercard matchups should offer betting movement closer to fight night.

🔍 Final Word

UFC 318 is lined with emotional narratives and closely priced bouts. As always, stay alert to line shifts and market movement ahead of the event.



Where To Bet on UFC

For all of my UFC betting, I use Bet365, which I have been happily placing MMA bets with since 2011. To sign up, simply click on the link at the top of this article to get started.