Real Madrid and Adidas in Talks For a Record New Kit Deal

Published on November 6th, 2018
Written By: Ned Wilson


The Spanish powerhouse Real Madrid and the sports giant Adidas are close to concluding what would be by far the most lucrative kit deal in football ever.

The deal currently being discussed between the two sides would see Adidas extend the kit deal for another ten-year period, for an estimated €1.1 billion. The deal would start in 2020 and run through the entire decade and would be worth double what the German sports apparel company is currently paying to Real Madrid, which is in the range of €50 million annually.

The figure of €1.1 billion is the guaranteed amount with bonuses of up to €150 million per year available pending the sale of related merchandise. Not only would this deal beat what their current rival FC Barcelona receive from Nike, which is €83 million per year, Real Madrid would also surpass the figure that Adidas is currently paying to its marquee client Manchester United football club, which stands at €85 million per year.

The new kit deal will certainly come in handy for Real Madrid who have been struggling somewhat this season since the departures of manager Zinedine Zidane and star striker Cristiano Ronaldo. The newly appointed manager Julen Lopetegui has already been sacked after losing to bitter rivals in the 'El Classico' last week, with his team in sixth spot of the Spanish La Liga only.

In addition to having to bring some fresh players to strengthen the squad, the club also plans to redevelop its stadium Santiago Bernabeu, with an investment worth around €400 million. This will see the stadium in the Spanish capital turned into a modern structure with a 360-degree video screen, retractable roof and various shopping facilities, while adding some additional 10.000 seats for the fans.