Definition of Welcome Offer

Bet365New Customer Sign-Up Offer

#B365-WO-0329

OfferNew Customer Welcome Offer

New CustomersDeposit &BetVaries by RegionT&Cs Apply

🆕Sign Up

💲Deposit

🎁Claim Offer

Sign up with Bet365, make your qualifying deposit and place your qualifying bet. Your welcome offer is available once the bet settles. Offer amount varies by region - check Bet365 for current details.

Bonus CodeTHEKING

Claim Welcome Offer at Bet365

Admit One •New Customers OnlyT&Cs, time limits &exclusions apply. Bonus code THEKING does not change the offer amount.

18+ only. Bet responsibly.
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What is a "welcome offer" in the world of sports betting? What does the term "welcome offer" mean?

A welcome offer is a promotional bonus that an online sportsbook makes available exclusively to new customers when they sign up and make their first deposit. It is the most common form of bonus in online sports betting, and virtually every major bookmaker - including Bet365 - runs one.

The purpose of a welcome offer is straightforward: to give new customers an incentive to open an account and make a first deposit. For the bettor, it represents an opportunity to get additional value on top of their initial stake.

Welcome offers come in a few different forms depending on the bookmaker and the region.

The most common form - used by Bet365 - is Bet Credits. With this type of offer, you deposit a qualifying amount, place a qualifying bet at minimum odds, and once that bet is settled your Bet Credits are released. You can then use those credits to place further bets. Any profits generated from Bet Credits bets go into your withdrawable cash balance. The credits themselves cannot be withdrawn.

A second common type is a deposit match. With a deposit match offer, the sportsbook matches your first deposit up to a set amount, either in cash or bonus funds. For example, a 100% deposit match up to $100 would mean a $100 deposit gives you $100 in bonus funds, giving you $200 to bet with. Wagering requirements usually apply before any bonus funds can be withdrawn.

A third type is a free bet - where the sportsbook credits your account with a set amount that you can use to place a bet without risking your own money. As with Bet Credits, free bet stakes are typically not returned with winnings; only the profit is yours to keep.

Here is an example of how a typical Bet365-style welcome offer works in practice.

You sign up as a new customer and deposit $50. You place a $50 qualifying bet on a market at the minimum required odds. That bet is settled. Your welcome offer Bet Credits are now released into your account.

You use those Bet Credits to place a bet at odds of 3.00. The bet wins. The profit from the bet - in this case $50 multiplied by 2.00 (the profit portion at odds of 3.00) - goes into your cash balance as withdrawable funds. The Bet Credits stake is not returned.

The exact welcome offer amount, qualifying deposit, minimum odds and any time limits vary by region and change periodically. The offer displayed when you land on the Bet365 site is always the current live offer for your location.

There are a few things worth knowing before you claim a welcome offer.

Read the full terms and conditions. The headline number of a welcome offer is rarely the whole story. The qualifying bet requirements, minimum odds, wagering requirements and expiry date all affect the real value of the offer. Two minutes reading the T&Cs before you deposit can save you a lot of frustration.

The bonus code THEKING can be entered during Bet365 registration. It does not change the amount of the welcome offer, but it registers you as coming through Sports-King, which is how we keep the site running.

Welcome offers are available to new customers only. You can only claim a welcome offer once per household, device and payment method. Creating multiple accounts to claim multiple welcome offers is a breach of the bookmaker's terms and will result in accounts being closed.

A welcome offer is the first step in your betting journey - not a guaranteed profit. Used sensibly as part of a considered betting approach, it can provide meaningful extra value when you start out with a new sportsbook.