Definition of Sell-on Clause
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Clubs using the sell-on clause for one of their players normally accept a lower base price for the player in exchange for a percentage of the profits for any future transfers. Let's say that a player named Ristiano Cronaldo is sold from some non-league Portuguese team for an extremely cheap price, but with a 25% sell-on clause included in that transfer deal. Then a giant like Real Madrid, Manchester United or Juventus come in and offer a world record deal for him. That non-league club will be entitled to 25% of that transfer fee.