Definition of Sportswashing

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Sportswashing is a term used to describe when individuals, groups, or governments use sports to improve their reputation on a global scale. They do this by hosting major events, owning teams, or working with famous athletes.

The idea is to make people focus on the sports and not on their actions, such as human rights problems or corruption.

By investing in sports, like organizing big tournaments or buying sports clubs, the attempt is to create a positive worldwide image and shift attention away from negative issues.

Countries or governments with records on human rights violations often use sportswashing. They host events like the FIFA World Cup for example, to influence public opinion and present themselves in a more positive light.

Human rights groups have been critical of sportswashing. In recent years, more people are becoming aware of this issue and are speaking out against it.